Mad Men is one of my favourite drama series. When it has become available on Netflix, I have watched the whole series that were available as fast and as much as I could. I could not stop watching it the first time and watched the whole series couple of times more.
For obvious reasons, I smoked more that I usually did while watching the programme. I was still a smoker back then. The plot of the story is after all premised within the time where smoking was not yet frowned upon.
In that programme, smoking is associated with strength and smokers are presented in the light of success. The underlying message is: smoking cigarettes makes us strong and courageous. It helps us not only to get through our difficult life but also to thrive in it.